Over the years, there’s been a lot of debate and speculation on the subject of using SEO vs Google Ads. Generally speaking, both are great strategies for businesses, but not everyone agrees to the usage of one over the other or taking advantage of both. Businesses and marketers ask: Is SEO dead or dying? Is ...
14-MINUTE READ | By Joseph Jones
12-MINUTE READ · By Danielle Canstello It’s important to measure success, make improvements and measure again if you want to be successful as an app developer. Like any other business venture, you don’t just launch an app and move on to the next one. You have to track performance, measure return on investment, and use ...
By Supermetrics
11-MINUTE READ · By Misty Faucheux Google Analytics has always been an effective tool for determining what your audience is interested in – and what they’re not. As the years have gone by, however, Google Analytics hasn’t changed all that much. Sure, e-commerce reporting was added, allowing us to get more insights into transactions on ...
By Supermetrics
12-MINUTE READ · By Misty Faucheux Google has completely revamped Google AdWords – even changing the name their ad serving platform to Google Ads. While this updated platform promises to improve the ad serving experience, it comes with both pros and cons. What’s new in Google Ads Besides the obvious difference in layout, there are ...
By Supermetrics
12-MINUTE READ · By Supermetrics Hundreds of platforms provide their data in JSON, CSV, XML, TXT and other popular data formats, which can be used for reporting. When included in your report, this data can uncover great insights on how to manage a particular platform you are using. Supermetrics proudly presents the Custom JSON/CSV Connector ...
12-MINUTE READ | By Supermetrics
10-MINUTE READ · By Tina Arnoldi Do you communicate through video? Do you have a story to tell or a product that can be better explained via the video instead of text? If so, there is a prospective audience of 1.9 billion users a month on YouTube that may be interested in what you offer. ...
By Supermetrics
For anyone who has to maintain ecommerce inventory, you know the seriousness of keeping it accurate. During high times, you don’t want to run out. The inverse of that, however, is that during your slower times, extra inventory could be weighing down on your profits. This is why it’s of the utmost importance to ensure ...
9-MINUTE READ | By Misty Faucheux
3-MINUTE READ · By Supermetrics Supermetrics proudly presents an integration with AdRoll, one of the largest programmatic advertising networks. You can easily report, analyze and monitor your AdRoll campaigns in Google Sheets and Google Data Studio. Below are a few reasons why the new connector is useful for AdRoll advertisers. Build custom reports easily Our ...
By Supermetrics
11-MINUTE READ · By Tina Arnoldi We carry a computer in our pockets. “Surfing the internet” isn’t something that’s done at a desktop computer. And we rarely get online at our desks and made an immediate decision. Instead we start – or finish – searches while on the go with our “pocket computers”. Since mobile ...
By Supermetrics
10-MINUTE READ · By Supermetrics Up until now, a big challenge for Google My Business users with multiple listings has been reporting, analyzing, and comparing the performance across multiple locations. If you have a few dozens, or hundreds, or even thousands of locations in your GMB account, you may want to get a bird’s-eye view ...
By Supermetrics
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