With great power comes great responsibility. When you collect and manage data, it's essential to do so with care—because mishandling it puts your customers' sensitive information at risk.
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6-MINUTE READ | By EE Turunen
Data Management
We aren’t cookieless yet—but it’s coming, and marketers are freezing up. This is where serve-side tracking can help. Since it allows you to collect and process data on your server rather than relying on users’ browsers, it improves data and targeting accuracy. ...
10-MINUTE READ | By Ilkka Särkiö
In this article, I'll walk you through six more use cases, including comment and creative analysis, traffic sources summary, attribution report, and more.
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5-MINUTE READ | By Tea Korpi & Mick Chaveroche
In this article, we’ll explore why third-party cookies are controversial and distinguish between fact and fiction. This will help you understand how to adapt your strategies for a privacy-centric world. Let’s dive in. ...
6-MINUTE READ | By Milja Nevalainen
In this article, I’ll show you how to move Excel data into BigQuery Supermetrics’ new feature, Custom Data Import. ...
3-MINUTE READ | By EE Turunen
MMM is a fantastic marketing measurement method that can tell you the true impacts of your marketing campaigns and investments. As a Solution Engineer at Supermetrics, I’ve seen many clients struggling to get their model right, and most of the time, it’s due to the lack of a solid data foundation. So, let’s address that. ...
5-MINUTE READ | By Pieter van Groenendael
Unlike digital channels, which offer precise tracking and real-time data, it's much harder to report and measure the impact of offline OOH. Learn how Custom Data Import—a brand new feature in the Marketing Intelligence Platform—can help you integrate offline OOH data for better tracking and measurement.
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3-MINUTE READ | By Larry Hill
Discover how to elevate your seasonal campaigns by integrating diverse data sources using Supermetrics' Custom Data Import. This guide provides step-by-step instructions to help you gain deeper insights and improve your marketing performance. ...
3-MINUTE READ | By Nitin Patkar
Explore the significance of zero-party data—information customers willingly share with brands—in enhancing personalization as third-party cookies become obsolete. Learn how to collect and leverage this data to build trust, improve customer experiences, and drive marketing success. ...
6-MINUTE READ | By Jack Bitcon
Imagine analyzing data from a “Special Discount” campaign six months later. Unless you’re blessed with an exceptional memory, you’ll find it impossible to remember details such as its purpose, audience, or the period it ran. This is why having a well-structured naming convention and marketing data governance will make analyzing and reporting your campaign much ...
6-MINUTE READ | By Milja Nevalainen
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