Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Supermetrics vs. alternatives: Which tool is right for you?

In a crowded space of tools like Supermetrics, Funnel.io, Fivetran, Adverity, Datorama, Windsor.ai, Domo, and Stitch, with somewhat similar features, choosing the right tool isn't always straightforward. Keep reading to learn the strengths and weaknesses of each tool and which one is right for you. ...

10-MINUTE READ | By Sonja Kukkula & Isha Shinde

Supermetrics News

How Supermetrics and Relay42 redefine Marketing Intelligence

Today, we're very excited to announce Supermetrics' acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). Read this article to learn how we're building a Marketing Intelligence platform with Relay24. ...

3-MINUTE READ | By Matt Simmonds

Supermetrics News

Supermetrics Redefines Marketing Intelligence with the Acquisition of Relay42, a real-time Customer Data Platform

Supermetrics, the leading Marketing Intelligence Platform, is excited to announce today the strategic acquisition of Relay42, a leading, real-time Customer Data Platform. ...

1-MINUTE READ | By Supermetrics

Marketing Analytics

Growth marketing analytics guide: What to track and how

In this guide, we'll explore which metrics matter most and how to analyze them effectively to drive smarter marketing decisions. ...

6-MINUTE READ | By Linda Grönlund

Data Management

Big data in marketing: what is it and why does it matter?

Working with big data can be simpler than you think, provided you have the proper strategies and tools in place. Let’s go beyond vanity metrics and uncover clearer, more effective marketing insights. ...

5-MINUTE READ | By Zach Bricker

Performance Marketing Analytics

How to access real-time ad analytics across platforms

Real-time ad analytics shows what's happening in your campaigns as it happens. With timely data, you can adjust bids, shift budgets, and improve creative in hours rather than waiting for the next reporting cycle. ...

9-MINUTE READ | By Linda Grönlund

Marketing measurement

8 data principles you should apply for marketing

Before you back away, no, I'm not trying to turn you into a statistician or build neural networks overnight. Rather, in this article, I'll share how you could prioritize, question, iterate, and optimize your data more effectively—like a data scientist. ...

5-MINUTE READ | By Zach Bricker

Performance Marketing Analytics

How to analyze your paid ad performance across multiple channels

If you're constantly toggling between spreadsheets and ad dashboards trying to get a clear picture, this guide is for you. ...

10-MINUTE READ | By Linda Grönlund

News and product updates

Data refresh settings: Achieve better and smarter data management with this brand-new feature

What if there were a way to streamline the process, gaining agility and unlocking deeper insights? Introducing a new feature in Supermetrics’ Marketing Intelligence Platform—data refresh settings. ...

3-MINUTE READ | By Otto Olsson & Jessica Wei

Marketing measurement

Last-click attribution for measurement: Is it that bad? Answers from a Data Analyst [template included]

If you’d like to get started with last-click attribution right away, swipe our free template for Google Sheets. If you want to learn when last-click attribution makes sense and how to make the most of it, keep reading. ...

11-MINUTE READ | By Kathy Murillo

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