14 Power BI marketing dashboard examples to inspire your reporting

You’ve tried browsing Power BI templates, only to get overwhelmed. Some feel too generic, others focus on the wrong KPIs, and many don’t fit how marketing teams work.

That’s why we’ve assembled 14 Power BI marketing dashboard examples explicitly built for marketers, covering paid media, SEO, ecommerce, social media, and executive reporting.

Use these examples as inspiration, or copy the templates directly to save time.

5 paid media dashboard examples

1. Power BI marketing campaign dashboard

Get a clear picture of your paid campaign performance across channels. Instead of juggling multiple reports, this dashboard brings impressions, clicks, conversions, and spend into one view.

Ideal for:

• Digital marketers running multi-channel campaigns
• Agencies reporting to clients
• Analysts optimizing budget allocation

Data sources: Google Ads, Meta Ads, LinkedIn Ads, GA4

What you’ll see on the dashboard:

• Impressions, clicks, CTR, and conversions
• Spend vs. revenue over time
• Campaign- and keyword-level breakdowns
• Device and geo performance

Get the Power BI marketing campaign dashboard template

2. Digital marketing report dashboard

Track paid and organic campaigns side by side to understand where your marketing dollars are paying off. This dashboard makes it easy to compare performance across Google, Facebook, and organic search.

Ideal for:

• Marketing managers presenting to leadership
• Analysts tracking both paid and organic growth
• Teams balancing multi-channel investment

Data sources: Google Ads, Meta Ads, Google Search Console, GA4

What you’ll see on the dashboard:

• Paid vs. organic conversions and revenue
• Cost-per-conversion across campaigns
• Keyword and audience performance insights
• Trend lines to spot spikes or dips

Get the Digital marketing report template

3. Marketing campaign spotlight dashboard

Quickly evaluate the effectiveness of a single campaign. Great for presenting highlights to stakeholders without overwhelming them with raw data.

Ideal for:

• Campaign managers tracking performance in real time
• Agencies providing quick-read reports to clients
• Marketing leaders reviewing campaign impact

Data sources: Google Ads, Meta Ads

What you’ll see on the dashboard:

• Campaign reach, impressions, and engagement
• Conversion trends over time
• Top-performing ad sets or keywords
• ROI snapshot for easy budget decisions

Get the Marketing campaign spotlight template

4. Facebook Ads overview dashboard

The 4-page Facebook Ads overview dashboard by Supermetrics provides a dive deep into Facebook Ads performance without leaving Power BI. This dashboard helps you track ad spend, conversions, and creative performance.

Ideal for:

• Paid social managers
• Performance marketers
• Analysts comparing Meta Ads with other paid channels

Data sources: Facebook Ads

What you’ll see on the dashboard:

• Spend, impressions, CTR, and conversions
• Cost-per-conversion trends
• Campaign, ad set, and creative breakdowns
• Audience targeting performance

Get the Power BI Facebook Ads overview template

5. LinkedIn Ads overview dashboard

This 4-page LinkedIn Ads dashboard by Supermetrics lets you track the performance of your LinkedIn campaigns directly in Power BI. This dashboard helps you measure engagement and conversions from professional audiences without relying only on LinkedIn’s native reports.

Ideal for:

• B2B marketers
• Performance marketing teams
• Agencies reporting on LinkedIn campaigns

Data sources: LinkedIn Ads

What you’ll see on the dashboard:

• Spend, impressions, and clicks
• CTR and conversion trends
• Campaign- and ad-level drilldowns
• Audience targeting insights

Get the Power BI LinkedIn Ads overview template

4 SEO dashboard examples

6. SEO strategy dashboard

Get a full picture of your SEO performance — from keyword rankings to traffic trends. This dashboard makes it easy to connect high-level visibility metrics with the content and pages driving results.

Ideal for:

• SEO specialists
• Content marketers
• Digital marketing managers

Data sources: Google Search Console, GA4

What you’ll see on the dashboard:

• Keyword rankings, CTR, and impressions
• Organic traffic trends over time
• Landing page performance breakdowns
• Device- and geo-level comparisons

Get the Power BI SEO strategy dashboard template

7. Digital marketing report dashboard (SEO focus)

Combine organic and paid insights to understand how SEO contributes to conversions alongside other channels. This helps you avoid siloed reporting and see the bigger picture.

Ideal for:

• Analysts comparing paid vs. organic performance
• Marketing managers reporting to leadership
• Content teams tracking SEO-driven conversions

Data sources: Google Search Console, Google Ads, GA4

What you’ll see on the dashboard:

• Organic vs. paid conversions and traffic
• Keyword-level performance
• Landing page contribution to pipeline
• Cost efficiency of organic vs. paid

Get the Digital marketing report template

8. Marketing and advertising effectiveness dashboard (SEO + PPC)

Understand how organic and paid channels work together. This dashboard highlights overlaps between SEO and advertising performance, so you can allocate resources smarter.

Ideal for:

• Performance marketers
• Growth teams
• BI consultants

Data sources: Google Ads, Google Search Console, GA4

What you’ll see on the dashboard:

• Paid vs. organic CTR and impressions
• Keyword overlap analysis
• Campaign and page-level ROI
• Funnel attribution view

Get the Marketing and advertising effectiveness template

9. GA4 overview dashboard

This 7-page Google Analytics 4 overview dashboard by Supermetrics visualizes organic performance directly from GA4. This dashboard helps you track SEO traffic alongside engagement and conversion metrics in Power BI.

Ideal for:

• Analysts using GA4 as their primary SEO dataset
• Content and web managers
• Digital marketers

Data sources: Google Analytics 4

What you’ll see on the dashboard:

• Sessions, users, and engagement rate
• Conversions and revenue from organic traffic
• Page- and event-level breakdowns
• Funnel visualizations from landing to conversion

Get the Power BI GA4 overview template

2 Sales and ecommerce dashboard examples

10. Sales and marketing analysis dashboard

See how your marketing activities contribute directly to ecommerce sales. This dashboard combines sales and marketing KPIs so you can connect campaigns with revenue outcomes.

Ideal for:

• Ecommerce marketers
• Marketing analysts
• Growth managers

Data sources: Google Ads, Meta Ads, GA4, ecommerce platform data

What you’ll see on the dashboard:

• Sales performance alongside marketing spend
• Revenue vs. cost trends
• Campaign-level contribution to sales
• Customer acquisition metrics

Get the Sales and marketing analysis template

11. Achieve sales success dashboard

Track ecommerce sales performance across products, customers, and campaigns. This dashboard helps you spot your top sellers and understand which customer groups drive the most value.

Ideal for:

• Ecommerce business owners
• Digital marketing teams
• Sales managers

Data sources: Ecommerce platform data, GA4, paid media

What you’ll see on the dashboard:

• Revenue, profit, and average order value (AOV)
• Customer segmentation by CLV
• Product performance rankings
• Sales vs. marketing spend insights

Get the Achieve sales success template

To get the most out of these dashboards, it helps to understand how to prep your data. Here’s a deeper dive into data transformation in Power BI

3 Executive and overview dashboards

12. Power BI CMO dashboard

Give CMOs and senior marketing leaders a clear, high-level view of performance. This dashboard brings all key KPIs into one place so leadership can see ROI without diving into channel-level detail.

Ideal for:

• CMOs and VPs of Marketing
• Marketing leadership teams
• BI professionals building executive summaries

Data sources: Paid media platforms, GA4, CRM data

What you’ll see on the dashboard:

• Marketing spend vs. revenue trends
• ROI and cost-per-acquisition (CPA)
• Campaign highlights by channel
• Pipeline and revenue contribution

Get the Power BI CMO dashboard template

13. Executive Power BI dashboard

Share marketing performance with C-suite stakeholders in a digestible format. This dashboard makes it easy to show how marketing contributes to business growth.

Ideal for:

• Executives and board members
• CMOs presenting quarterly updates
• BI consultants supporting leadership reporting

Data sources: Marketing and sales platforms, GA4, CRM

What you’ll see on the dashboard:

• Revenue and pipeline by channel
• CAC, CLV, and ROI metrics
• Quarterly performance comparisons
• Funnel performance summaries

Get the Executive Power BI dashboard template

14. Powerful sales performance dashboard

Give executives a quick view of sales results alongside marketing influence. Great for bridging the gap between demand generation and revenue reporting.

Ideal for:

• CMOs and CROs
• Sales and marketing leaders
• Analysts preparing executive scorecards

Data sources: CRM, marketing platforms, GA4

What you’ll see on the dashboard:

• Total sales and revenue trends
• Pipeline contribution by marketing source
• Customer acquisition cost and lifetime value
• Sales team performance

Get the Powerful sales performance template

You can also customize these templates further with advanced Power BI custom visuals to match your reporting needs.

Build your dashboard

The 14 examples provided here offer a solid foundation for your needs, whether you're optimizing PPC campaigns, monitoring SEO growth, analyzing ecommerce funnels, or reporting to your Chief Marketing Officer (CMO).

Begin with a single template, customize it to suit your requirements, and expand as your reporting evolves.