Real-time personalization & performance

Supermetrics transforms your marketing data into immediate, impactful actions, empowering you to deliver hyper-relevant experiences and maximize ROI across every customer touchpoint.

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Why real-time activation matters

Today, customer expectations are higher than ever. They demand personalized, relevant interactions at every stage of their journey. Relying on outdated or siloed data means generic campaigns, missed opportunities, and a fragmented customer experience. Our Customer Data Platform allows you to:

Respond to customer behavior and intent as they happen

Target the right message to the right person at the right time

Create personal experiences that resonate and drive retention

Optimize performance on the fly with speed and precision

How Supermetrics empowers your data activation stratgey

Unified customer profiles

360-degree customer view, instantly

Break data silos to unify all customer info from anonymous website visits to purchase history, into a single, dynamic profile. Supermetrics uniquely keeps anonymous profiles and merges them with known customer data after login, creating an enriched view. This real-time clarity helps you understand journeys and tailor approaches with unmatched precision.

Audience segmentation

Create targeted audiences for higher engagement

Build precise, dynamic audience segments based on real-time behaviors, historical data, and preferences. Identify valuable customers, those at risk, or prospects ready to convert, ensuring your messages always reach the right group.

Journey orchestration

Personalized customer journeys

Guide customers through their lifecycle with automated, multi-channel journeys that respond to their actions. Our Journey Module allows you to connect owned, paid, web, social, and offline channels into one easy-to-use customer journey workflow. Craft personalized paths to maximize customer lifetime value.

Real-time personalization

Deliver hyper-relevant content and offers

Personalize every interaction across your website, email, ads, and more using unified profiles and real-time data. Show the right product recommendations, trigger timely messages, or customize website content based on immediate behavior. Personalize in under 200 milliseconds to drive stronger connections and higher conversion rates.

Predictive AI

Anticipate customer behavior and optimize next steps

Leverage our predictive AI module to understand customer behavior and make data-driven decisions for the most effective next step in their journey. This allows you to predict conversions for specific marketing activities, guiding your strategies with intelligent foresight.

Enriched insights and customer intelligence

Actionable intelligence for optimization

Enrich data and provide deeper insights into customer behavior. Fuels smarter decisions, allowing continuous refinement of strategies and superior marketing performance.

Data privacy & compliance

Ensure trust and compliance

Navigate data privacy regulations confidently. Supermetrics CDP is built with privacy by design, managing consent and ensuring security and compliance (GDPR, CCPA). Protect your data and brand reputation.

Don’t just take our word for it

What our clients say

What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool.

Sam Lloyd, Global Media Marketing Director at Groupon

We found that since using Supermetrics, we’ve saved around 53% of reporting hours

Maricarmen Vargas, Digital Account Manager at Gravital

Supermetrics does a really good job of taking care of work that no one should have to do manually.

Zach Cooper, Director of Analytics at A Cloud Guru

Supermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets.

Will Ridley, Digital Client Lead at Atomic 212

Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it.

Michael Schulz, Marketing Analytics Lead at Kapten & Son