Data management
Your data. Your way.
Enjoy easy-to-use data management apps that allow you to edit, manage, blend, and prompt your marketing data to suit your needs. No tech skills required.
Data freedom creates new possibilities
What our data management apps let you do
Convert currencies dynamically
With dynamic currency conversion, Supermetrics ensures that you’re always reporting in the currency that’s relevant to your organization. The best part? Converted currencies are available in all your reporting tools.
Use campaign naming conventions
Split your campaign naming conventions in to separate parts to group, rename, or use as filters.
This lets you dive deeper into campaign data and analyze results by region, channel, and more.
Blend paid channel data
Blend your paid channels together to understand performance differences across campaigns. View costs and conversions at a glance and make sure you always see the big picture.
Report return on ad spend
Combine your paid channels with web analytics to measure the real impact of your marketing efforts and how many site conversions were attributed from your paid campaigns.
Transform your data
Enrich, create, and manage
Custom fields in Supermetrics let you control how your data is presented.
Edit existing fields, manage data, or create new ones, for example, currency conversion, extracting part of campaign name, or changing date format, to name a few.
Easily combine data with Data Blending
Create a unified view by combining data from multiple marketing platforms.
Easily blend cost data across paid channels or merge organic social activity with purchasing behavior.
Bundle fields and blends together
Use Supermetrics' data transformation and blending features to calculate channel-level ROI or ROAS and determine where to allocate your marketing budget next
Don’t just take our word for it
What our clients say
What stood out for me with Supermetrics is the flexibility. The customizations you can do is something I haven’t seen with another tool.
Sam Lloyd, Global Media Marketing Director at GrouponWe found that since using Supermetrics, we’ve saved around 53% of reporting hours
Maricarmen Vargas, Digital Account Manager at GravitalSupermetrics does a really good job of taking care of work that no one should have to do manually.
Zach Cooper, Director of Analytics at A Cloud GuruSupermetrics has allowed us to scale. We have the needed data on hand automatically. Reporting isn’t a bottleneck for onboarding new clients or investing larger budgets.
Will Ridley, Digital Client Lead at Atomic 212Supermetrics has had a significant impact on the speed of the whole organization. Today, we can access our marketing metrics, measuring our overall performance quickly. With the help of Supermetrics, I can provide our teams with the necessary data whenever they need it.
Michael Schulz, Marketing Analytics Lead at Kapten & Son
We’re fueling insights for over 200,000 companies in 120 countries
