Supermetrics Blog

We aren’t cookieless yet—but it’s coming, and marketers are freezing up. This is where serve-side tracking can help. Since it allows you to collect and process data on your server rather than relying on users’ browsers, it improves data and targeting accuracy. ...

If you’re not sure what numbers and KPIs you should be looking at or stretching your efforts so thin, but still, you fail to drive business impacts. These are some of the many telltale signs of unclear marketing goals. ...

Performance marketing analytics is your roadmap. It helps you tie every marketing dollar to tangible results, such as clicks, signups, or sales. ...

As a social media manager, besides creating captivating content across channels, it’s equally important to communicate the impacts of social media on business—whether it’s brand awareness or conversion. This will help you gain trust from leadership, get more resources for your maybe small but mighty team, and steer away from ad-hoc requests that don't align with your strategy. The first step to proving the results of social media is setting the right goals and defining the right metrics. ...

Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough. ...

We analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned. ...

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

Picture this scenario: you’re preparing a report for a client or for your CMO who demands straightforward, measurable returns from your paid advertising efforts. You have plenty of data—clicks, impressions, conversions—but somehow, the results still feel blurry. Which numbers actually reflect campaign success, and which are just vanity metrics? If this sounds familiar, PPC metrics are the key to bridging the gap between raw data and tangible value. ...

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

In this article, you’ll learn which metrics and KPIs matter most, how to interpret them, and how to use them to guide your decisions. ...