We analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned. ...
3-MINUTE READ | By Joy Huynh
Supermetrics News
We’re excited to unveil our revamped programs for Supermetrics Partners, now powered by PartnerStack! This relaunch brings a fresh structure, aligned benefits, and new features designed to help our partners grow their revenue and scale their impact with Supermetrics. ...
3-MINUTE READ | By Johannes Rastas
This year has been a transformational year for Supermetrics. Building on our vision for one single platform, we’ve sped up the Marketing Intelligence Platform with a bunch of new features and UI updates. We also rolled out improvements to our Google Sheets and Looker Studio products, hosted events, and even launched a brand-new community. ...
15-MINUTE READ | By Tea Korpi & Aurora Aalto
For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...
3-MINUTE READ | By Tea Korpi
Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...
3-MINUTE READ | By Tea Korpi & Jessica Wei & Isha Shinde
New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...
3-MINUTE READ | By Tea Korpi & Ha Tran & Isha Shinde
Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: Learn more about this ...
3-MINUTE READ | By Joy Huynh & Tea Korpi & Ha Tran
This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...
By Aurora Aalto & Tea Korpi & Jessica Wei
Supermetrics turned 10 years old this year and it’s safe to say it was a pivotal year for us. We launched a new brand identity, platform, partnerships, and events and underwent some significant and exciting organizational changes. We set ambitious goals and tried to deliver excellent products and services to our customers. ...
20-MINUTE READ | By Tea Korpi & Kristina Knut & Joy Huynh
After 14 years of leading and fostering the growth of Supermetrics, Mikael Thuneberg, the company’s founder and Co-CEO, has announced his decision to take a well-deserved break. ...
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