Marketing Analytics

Marketing Analytics
Marketing teams are using 230% more data compared to 2020. While it can be a good sign that marketers have become data-savvy and incorporated data in their day-to-day tasks, the reality shows that 56% don’t even have enough time to analyze and act on this massive amount of data generated from different campaigns. ...

12-MINUTE READ | By Anna Shutko

Which metrics actually matter for your bottom line? How do you ensure your hours, budgets, and clients all line up profitably—without drowning in spreadsheet chaos? These and many more questions can come up when marketing agencies handle everything from branding campaigns to paid ads to CRM integrations. ...

8-MINUTE READ | By Outi Karppanen

Google Sheets offers a flexible, user-friendly platform that makes building custom dashboards accessible to marketers, whether you're tracking social media analytics, client reports, or OKRs (Objectives and Key Results). In this guide, I’ll show you how to create a Google Sheets marketing dashboard that meets your needs and empowers team collaboration. ...

5-MINUTE READ | By Milja Nevalainen

Imagine analyzing data from a “Special Discount” campaign six months later. Unless you’re blessed with an exceptional memory, you’ll find it impossible to remember details such as its purpose, audience, or the period it ran. This is why having a well-structured naming convention and marketing data governance will make analyzing and reporting your campaign much ...

6-MINUTE READ | By Milja Nevalainen

Despite all the buzz about data-driven marketing, marketing analytics remains a challenge for many marketers who still struggle to track and optimize performance.  Only a fraction of marketers use quantitative tools to measure the impact of marketing spend. ...

9-MINUTE READ | By Anna Shutko & Robert White & Kelly Duval

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