8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity First things first, how much data are you working with? The basic rule is Excel for big data and ...
By Supermetrics
10-MINUTE READ · By Simon Pilkington Instagram Stories are by far one of Instagram’s most popular features. And even with 500+ million views daily, Stories still has plenty of room to grow. In fact, 48% of marketers believe that Stories will become increasingly important for businesses in 2019 and beyond. The rapid growth of Stories signals ...
By Supermetrics
There is no reason why dashboard developers should not want to create a report that looks pleasing, and more importantly, is easy to use. A visual display of data is after all a complex item to digest by the reader. Creating a dashboard in Data Studio that considers user experience (UX) will make it easier ...
14-MINUTE READ | By Stephen Dawson
Working with data is part of every marketer’s daily routine. In SEO we prepare reports for clients, analyze the effects of our work, and plan further optimization of websites. As one of Poland’s biggest SEO agencies, we use Google Search Console and other tools, but gathering data and creating interesting reports is a time-consuming process. That ...
8-MINUTE READ | By Cezary Urbanowicz
10-MINUTE READ · By Tina Arnoldi Digital marketers have toolkits to help with both the strategic and tactical parts of their roles. In an earlier post, I talked about marketing reporting best practices to show the progress of your campaigns to both managers and clients. This time I want to cover 17 marketing reporting tools ...
By Supermetrics
Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more… Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks.And now we’re ...
10-MINUTE READ | By Anna Shutko
8-MINUTE READ · By Misty Faucheux If you run PPC marketing campaigns across many different platforms, then you know the struggle of trying to consolidate your important data into a single location. In most cases, data is downloaded from, say, Facebook or Google Ads, and stored in a folder on someone’s computer or hosted drive. ...
By Supermetrics
10-MINUTE READ · By Anna Shutko Over 500,000 marketers trust Supermetrics for their marketing & PPC reporting. Why? It connects to 60+ marketing platforms, has all the features to get the exact data you want, and the entire reporting process can be easily automated. With Supermetrics it is possible to fetch data from the popular ...
By Supermetrics
Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance. Ultimately, this will enable you to prove the value of your work, which is exactly why we do marketing reporting. But developing ...
12-MINUTE READ | By Edward Ford
8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...
By Supermetrics
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