Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
Excel, Google Sheets, Marketing Analytics
8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity  First things first, how much data are you working with? The basic rule is Excel for big data and ...

By Supermetrics

Are you looking to create engaging, effective, and insightful marketing reports in Excel? Well, look no more… Supermetrics for Excel is an intuitive, fast and convenient tool which brings your data from all the major marketing platforms, like Facebook, Google Ads, Google Analytics, Instagram and more, into Excel in just a few clicks. ...

10-MINUTE READ | By Anna Shutko

Over 500,000 marketers trust Supermetrics for their marketing & PPC reporting. Why? It connects to 60+ marketing platforms, has all the features to get the exact data you want, and the entire reporting process can be easily automated. ...

By Supermetrics

12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...

By Supermetrics

In a recent survey, 87% of executives claimed that data is the most underused asset within marketing. By structuring and visualizing that underused data in a marketing reporting dashboard, marketers can understand at a glance which marketing actions have been successful, and which ones haven’t. These insights help marketers make well-founded decisions to inform their ...

12-MINUTE READ | By Mieke Houbrechts

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