By Heather Darab and Anna Shutko It’s no secret that AdRoll is one of the best tools for reaching potential customers with the right message at the right time. This marketing platform combines multiple ad formats and sizes under its belt and its features enable marketers to approach the customers throughout the entire customer journey. ...
By Supermetrics
We’re excited to announce that Supermetrics will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for marketers and analysts. As a first step, we’ll be removing the paid tier of Da Vinci Tools, making all of its powerful features free to both current and future users. We’re also thrilled ...
By Supermetrics
6-MINUTE READ · By Andy Kozak Google BigQuery presents a new way to store and analyze data extracted from different data sources. Utilizing the power of the Google Cloud Platform, larger data volumes and complex queries can get processed in minutes. Loading data into Google BigQuery is easy: Supermetrics for BigQuery provides native connectors for ...
By Supermetrics
10-MINUTE READ · By Pinja Virtanen At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. In this post, we’ll walk you through 31 of our favorite PPC reporting templates that you can swipe ...
10-MINUTE READ | By Pinja Virtanen
6-MINUTE READ · By Riku Mikkonen With the amount of marketing data produced daily, demands presented for storage and computing power are on the rise. Many marketers are faced with insufficient capabilities and spend a lot of time waiting for reports. Could a marketing data warehouse using Google BigQuery be the solution they are looking ...
By Supermetrics
8-MINUTE READ · By Tina Arnoldi Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in this post we’ve covered 17+1 different tools. Some of them are free and some of them might break the ...
By Supermetrics
8-MINUTE READ · By Misty Faucheux Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...
By Supermetrics
12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...
By Supermetrics
In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ...
24-MINUTE READ | By Tina Arnoldi
5-MINUTE READ · By Anna Shutko Today another much-requested data source is joining the Supermetrics connector family, and it’s Criteo! This platform is one of the biggest players on the display advertising market—Criteo served more than 1300 billion ads to date. Criteo works with retailers to display personalized online display advertisements to consumers who have previously ...
By Supermetrics
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