Supermetrics Blog

I started doing Google Ads more than ten years ago and in that time, the game has changed dramatically. Back in the day, only a few customers had conversion tracking installed. Many campaigns didn’t separate search and display. We would regularly tweak our bids by hand: a couple of cents up or down. ...

Since 2014, Supermetrics for Google Sheets has been helping marketers and analysts automate tedious and repetitive tasks with the scheduled refreshing and emailing features. Fast forward six years, and we’ve moved the scheduler to the Google Sheets sidebar, making it even easier for you to stay on top of all the marketing metrics that matter ...

To beat your competition in the crowded ecommerce market, you need to give your customers what they want.  The secret to giving your customers what they want? Knowing them inside out. That’s where customer relationship management (CRM) data comes in.  Ecommerce platforms that allow you to manage and nurture relationships with your customers now form ...

Great news: you can now create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel. Here are a few ideas of what you can do with these two new connectors:  Pinterest content analysis report Pinterest describes itself as “a visual discovery platform. People come here to browse, ...

Every year since 1967, the President of Finland has recognized a select few Finnish companies with an Internationalization Award celebrating “success on international markets, profitable growth, the development of Finnish know-how, and responsibility of operations.” This year, we’re excited to announce that Team Finland and Sauli Niinistö, the President of Finland, have recognized Supermetrics with ...

TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running, you’ll have a ton of data to track. From marketing to sales and from customer ...

There’s a lot of talk about the importance of data in marketing but what is data without presentation? Just a bunch of numbers. Whether you’re presenting data to internal stakeholders, analyzing it to aid decision-making, or even communicating data to your customers — what’s important is presenting it in a manner that’s easy to digest. ...

Today, another much-anticipated connector, StackAdapt, joins the Supermetrics connector squad! ? Now you can get data from one of the most popular programmatic demand-side platforms to Google Sheets, Google Data Studio, and Excel.  With the StackAdapt connector you can: Create a comprehensive user journey analysis Your StackAdapt campaigns can belong to different stages of the ...

Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare.  It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you how to import your website data to Google Sheets. Ready? Let’s go. How to import ...

Good news for SEOs and other Ahrefs fans! You can now build backlink, cross-link, and technical SEO reports with our brand new Ahrefs connector for Google Data Studio, Google Sheets, Excel, and Supermetrics API. Here’s what you can do with the connector: Keep reading to learn how to create these reports and how to get ...