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6-MINUTE READ | By Joy Huynh
Supermetrics Blog
Learn (almost) everything you need to know about marketing reporting and analytics.
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...
5-MINUTE READ | By Joy Huynh
Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded by either Google Analytics or HubSpot. And it’s not just me—I’ve spoken to many marketers ...
6-MINUTE READ | By Ben Brown
In this article, we’ll compare the popular marketing analytics tool Power My Analytics with Supermetrics to help you decide which one is right for your agency or marketing team. ...
5-MINUTE READ | By Isha Shinde
Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. ...
10-MINUTE READ | By Palash Nag
Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...
9-MINUTE READ | By Joy Huynh
Our mission at Supermetrics is to enable you to turn your marketing data into opportunity. To do that, one of the first things you need to do is have that data where you need it when you need it. ...
4-MINUTE READ | By Aleksander Cardwell
Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...
3-MINUTE READ | By Irina Pozniakova
In order to build an actionable and insightful report in Tableau, you need to have well-prepared and clean data. However, since businesses have data in many different places and formats, cleaning data for analysis can become a heavy process. ...
6-MINUTE READ | By Bartosz Schneider
Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...
5-MINUTE READ | By Joy Huynh
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