Supermetrics Blog

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Ecommerce
When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So, between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, there are plenty of holidays and occasions to plan marketing for. ...

10-MINUTE READ | By Sophie Michaud & Kristina Knut

We’re glad to announce that we’ve successfully achieved Google Cloud Ready—BigQuery Designation. Google Cloud Ready—BigQuery is a partner integration validation program that intends to increase customer confidence in partner integrations into BigQuery. As part of this initiative, Google Cloud engineering teams validate partner integrations into BigQuery in a three-phase process. ...

2-MINUTE READ | By Kate Gleeson

When Google announced the Privacy Sandbox in 2020, the writing was on the wall for third-party cookies. This initiative, aimed at developing new ways to deliver targeted advertising while protecting user privacy, is set to phase out third-party cookies. Many marketers ripped up their playbooks after Google’s announcement, but there’s no need to panic. ...

10-MINUTE READ | By Evan Kaeding

You’re a busy marketer already strapped for resources to implement the marketing strategies you pitched months ago. To make matters worse, your boss asks, “What’s the plan for peak season this year?” and you freeze. You can’t take your eye off the ball and let short-term marketing suffer, but you also can’t afford to lose ...

11-MINUTE READ | By Elise Dopson

Fivetran and Supermetrics both offer businesses efficient means of gathering, storing, and analyzing data. This comparison article will overview both options to help you decide which would best suit your business needs. ...

12-MINUTE READ | By Laura Hämmäinen

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