3-MINUTE READ · By Supermetrics Supermetrics proudly presents an integration with AdRoll, one of the largest programmatic advertising networks. You can easily report, analyze and monitor your AdRoll campaigns in Google Sheets and Google Data Studio. Below are a few reasons why the new connector is useful for AdRoll advertisers. Build custom reports easily Our ...
By Supermetrics
As a freelancer or business owner, a proposal is one of the best and most essential tools in your arsenal. Without an effective proposal, your clients won’t be able to understand what you do, what you can offer them and will, most likely, take their business elsewhere. However, a poorly written proposal is just as ...
12-MINUTE READ | By Mary Walton
15-MINUTE READ · By Supermetrics. We’re excited to release a powerful duo: the Yandex.Metrica and Yandex.Direct connectors. With these two new integrations you can take full control of analyzing and reporting marketing data from Yandex – the biggest local search engine in Russia. Below I will discuss what metrics you can report from Yandex.Metrica and ...
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8-MINUTE READ · By Tina Arnoldi. Traffic to your website is nice. But it doesn’t put money in the bank. The goal of any website should be to increase the number of visitors who convert. It’s about getting that traffic to take some action that drives them closer to becoming a customer. I have seen ...
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10-MINUTE READ · By Misty Faucheux on December 13 2017. Google Ads has a little known feature that had only been present in Google Analytics: the days to conversion report. If you’ve never explored this report in Google Analytics, it basically breaks down how long it takes for someone to go from click to conversion. ...
By Supermetrics
Programmatic advertising automates the ad buying process and secures ad space based on criteria identified by the buyer. With it, computers do the hard work of media buying and are more accurate in finding the right users, but obviously it does not negate the need for creativity and appropriate messaging. Benefits of programmatic advertising include: ...
10-MINUTE READ | By Tina Arnoldi
9-MINUTE READ · By Tina Arnoldi on November 8 2017. Remarketing is a good addition to any advertiser’s toolkit but it needs to be strategic. Your prospects are not everyone and the same applies to your remarketing lists. You have loyal customers and prospects that are deciding whether or not to buy from you. With ...
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8-MINUTE READ · By Misty Faucheux on September 18 2017. In this post, we break down everything you need to know about Google Ads’ universal app campaigns. How app install campaigns used to work on AdWords Before we dive into the new campaigns, let’s review app install campaigns. The purpose of an app install campaign ...
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9-MINUTE READ · By Supermetrics on September 5 2017. As you probably know, Supermetrics is great for basic PPC marketing reporting, like creating monthly reports for your Adwords or Facebook Ads campaigns. What you may not have realized is that there is a lot more you can do with Supermetrics to make PPC management easier. ...
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8-MINUTE READ · By Tina Arnoldi on August 28 2017. Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google Ads campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the ...
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