Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...
3-MINUTE READ | By Anna Shutko
Quickly create advanced, automated dashboards with metrics from Outbrain. With 290 billion monthly discoveries Outbrain is one of the market leaders in native advertising. It’s no surprise that many of our customers have been requesting to report the results of their Outbrain campaigns with Supermetrics. With the newest addition to our integration family, you can ...
8-MINUTE READ | By Anna Shutko
Google Analytics helps you keep track of the success of your paid search campaigns. You can monitor and analyze the types of traffic that you’re receiving – increased website activity or conversions – and determine what you need to do to be more effective. But this data will mean nothing if you can’t easily share ...
By Supermetrics
10-MINUTE READ · By Pinja Virtanen At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. In this post, we’ll walk you through 31 of our favorite PPC reporting templates that you can swipe ...
10-MINUTE READ | By Pinja Virtanen
8-MINUTE READ · By Tina Arnoldi Before you create your actionable PPC reports, you need to create well-organized PPC campaigns. There are no shortage of tools available online to help you with PPC marketing and in this post we’ve covered 17+1 different tools. Some of them are free and some of them might break the ...
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8-MINUTE READ · By Misty Faucheux Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...
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12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...
By Supermetrics
In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ...
24-MINUTE READ | By Tina Arnoldi
5-MINUTE READ · By Anna Shutko Today another much-requested data source is joining the Supermetrics connector family, and it’s Criteo! This platform is one of the biggest players on the display advertising market—Criteo served more than 1300 billion ads to date. Criteo works with retailers to display personalized online display advertisements to consumers who have previously ...
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7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in February that this metric at some point would no longer be available. Let’s take a ...
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