Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.
Marketing Analytics, Marketing measurement

How to scale and standardize your client reporting

Many marketing agencies still handle client reporting manually—pulling .csv files from each channel, copy-pasting data, and trying to make it look pretty or at least comprehensible…. And then repeat it for every new client.  That might be doable when you’re starting out, but what about when you’re scaling up? ...

10-MINUTE READ | By Kathy Murillo & Rosanna Campbell

Marketing measurement

Incrementality testing for marketers

In marketing, we often rely heavily on metrics that indicate direct conversions—whether it’s a purchase or an app download. But what about organic demand, word-of-mouth, or brand loyalty? How do they help drive the bottom-line numbers? And how can you separate them from paid activities? Incrementality can help you answer those questions and understand the ...

10-MINUTE READ | By Olivia Kory & Erkki Paunonen

Supermetrics vs

Funnel vs. Supermetrics: A comparison guide

Supermetrics and Funnel both allow marketing teams to gather, store, and analyze data in a simple, flexible, and scalable way. Given the similar core function, choosing the right one for your business can be challenging. In this article, we’ll compare two solutions—Supermetrics and Funnel—to help you pick the right tool for the job. Navigate this ...

10-MINUTE READ | By Isha Shinde

News and product updates, Supermetrics News

What’s new at Supermetrics in May 2024

Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...

3-MINUTE READ | By Tea Korpi & Jessica Wei & Isha Shinde

Marketing Analytics, Marketing measurement

What’s a data-driven marketing agency, and how to be one

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

10-MINUTE READ | By Anna Shutko & Rosanna Campbell

Data Visualization, Looker Studio (Google Data Studio)

Looker Studio guide for marketers: How to build engaging and actionable dashboards

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...

12-MINUTE READ | By Kathy Murillo & Isha Shinde

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