Supermetrics Blog

After 14 years of leading and fostering the growth of Supermetrics, Mikael Thuneberg, the company’s founder and Co-CEO, has announced his decision to take a well-deserved break. ...

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this article, I’ll discuss brand testing and measurement and share how we used data to test, develop, and launch a new brand ...

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

Using Looker Studio is an easy way to connect your cross-channel data sources and visualize your performance. In this blog post, we share 10 must-know Looker Studio tips for marketers to help you create better and more efficient dashboards.  If you prefer to see these tips in action, check out the 10 Must-know Looker Studio ...

As we’re transitioning to a privacy-first digital marketing world, marketers need to move away from tracking methods relying on clicks, such as multi-touch attribution. Marketing mix modeling (MMM) isn’t a new technology for measuring marketing. And thanks to automation, it’s a more efficient and accessible tool that can help businesses maximize their marketing ROI without ...

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4).  Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

Power BI and Excel are excellent data analysis tools offered by Microsoft, with the latter having been around for decades as part of the Microsoft Office suite. Business analysts use both to create dashboards and reports on desired insights. As a marketing manager doing reporting, you might be torn between the two. Choosing the right ...