News and product updates

News and product updates,

Take full control of your queries with the updated Supermetrics API

We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom solutions, and data warehouses. In this article, we look at the new features you can ...

5-MINUTE READ | By Riku Mikkonen

We’re excited to announce that Supermetrics will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for marketers and analysts. As a first step, we’ll be removing the paid tier of Da Vinci Tools, making all of its powerful features free to both current and future users. We’re also thrilled ...

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5-MINUTE READ · By Anna Shutko Today another much-requested data source is joining the Supermetrics connector family, and it’s Criteo! This platform is one of the biggest players on the display advertising market—Criteo served more than 1300 billion ads to date. Criteo works with retailers to display personalized online display advertisements to consumers who have previously ...

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Announcing Supermetrics for BigQuery: get a marketing data warehouse up and running in minutes

12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...

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Introducing shared connections in the Supermetrics add-in for Excel

9-MINUTE READ · By Supermetrics Today we are thrilled to announce our new product – Supermetrics for Excel. Following the success of our famous Google Sheets add-on, with 300 000+ users to date, we have developed a tool which helps marketers create insightful reports in Excel spreadsheets. With Supermetrics, marketing reporting in Excel has never ...

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10-MINUTE READ · By Supermetrics Up until now, a big challenge for Google My Business users with multiple listings has been reporting, analyzing, and comparing the performance across multiple locations. If you have a few dozens, or hundreds, or even thousands of locations in your GMB account, you may want to get a bird’s-eye view ...

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