Make sense of your SaaS business

With Supermetrics, you can escape the data chaos and automatically bring all your sales and marketing data to your go-to reporting tool. Say goodbye to copy/paste and spend time pulling insights from your data rather than pulling the data itself.

With Supermetrics, you can set up regular data refreshes and email alerts if something unexpected happens, like your ad campaigns suddenly overspending. This lets you better monitor your performance and budgets across all channels, see if something changes, and quickly react.

As your company grows, so do your data needs. Smaller B2B SaaS companies might start by bringing their data to a spreadsheet, like Google Sheets. As your business evolves, you face more advanced data problems and shifting to a data warehouse might become timely. Supermetrics has a solution for wherever you are on your data journey.

Understanding your customers’ behavior should be at the heart of any marketing strategy. To do this, you need data. Supermetrics helps you track the full marketing funnel, from top-of-funnel paid ads data to on-site behavior and post-conversion CRM data, so that you can make better business decisions.

With Supermetrics, you can run experiments and find growth opportunities without overloading yourself with reporting. Test marketing tactics, messages, or channels, and easily analyze the results to see how to grow your business.

Supermetrics gives you more flexibility with your marketing data. You can choose relevant KPIs and make your reports as simple or advanced as you want. You can also share the reports with anyone, whether they have access to your marketing platforms.