Google Analytics 4 reporting template for Power BI
Turn your raw Google Analytics 4 data into actionable insights using this GA4 template.
Data sources:
Use cases:
Web analytics
Insights at a glance
Deep dive into channel performance
Overview of user analysis
How to use the template
To get started, make sure that you’ve got access to Google Analytics 4 and that you’re logged in to Power BI. Note that connecting the template to Google Analytics 4 will start a 14 day free trial of Supermetrics for Power BI.
- Log in to Supermetrics Hub. If new to Supermetrics, connect to your data source via the Power BI page on Supermetrics Hub.
- Select and authenticate the data source for your template.
- Download and open the template in Power BI. Sign in if prompted. The template will automatically fetch and display your data.
- Change accounts (if needed). Open Query Editor in Power BI Desktop by clicking 'Transform data.' Modify the account settings in the Invoked Function step for each relevant table.
More instructions on How to use Supermetrics report templates in the Power BI article.
Questions you can answer with this template
Audience analysis
- What is the total number of active users on my website?
- What is the ratio between new vs. returning users on my website?
- What is the trend of new users over the past month?
Device performance
- Which devices are used to access my website?
- How does user engagement differ between desktop and mobile users?
Channel performance
- How many sessions did we have this month compared to last month?
- What are the top 5 countries/cities driving the highest number of sessions?
- Which channel groups bring more traffic to the website?
- How many sessions are coming from organic search?
- Which are the top-performing channels?
Page performance
- Which page generates the most user engagement?
- Which page generates the most sessions?
- What the average engagement rate on my pages?
- What are the top session sources for our campaigns?
- What is the average session length for specific pages?
Campaign performance
- Which marketing campaign has the highest engagement?
- How do different campaign strategies impact user engagement and conversions?
- How's my campaigns perform regarding sessions, views, and average session length?
Get started with Google Analytics 4 report template for Power BI
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