TikTok Ads reporting template for Looker Studio
Deep dive into your TikTok Ads performance using this free reporting template for Looker Studio (formerly Google Data Studio). See instructions below and start using the template!
Data sources:
Use cases:
Paid media
Social media
Get started quickly
Insights at a glance
Deep dive into campaigns
How to use the template
To get started, make sure that you’ve got access to TikTok Ads and that you’re logged in to Looker Studio.
- Click on ‘Get the template’.
- Authenticate your account by clicking on ‘Authorize’.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Platform performance
- How much have your TikTok campaigns spent?
- How many clicks and impressions have your campaigns generated?
- How have your cost, clicks, and impressions developed over time?
- What are the CPC (cost-per-click) and CTR (click-through rate) of your campaigns?
Top campaigns
- Which campaigns are performing the best?
- Which campaigns are spending the most?
- What is the cost per result? Are the top spending campaigns performing efficiently?
Country, device, and age breakdowns
- How are different markets performing in comparison?
- How are different devices working in terms of clicks, cost, and conversions?
Get started with the TikTok Ads report template for Looker Studio
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