Microsoft (Bing) Advertising tracking template for Looker Studio
Gain more visibility into your Microsoft Advertising campaigns using this free reporting template for Looker Studio (formerly Google Data Studio). See instructions below and start using the template!
Data sources:
Use cases:
Paid media
Easy to use
Improved spend visibility
Insights at a glance
How to use the template
To get started, make sure that you've got access to Microsoft Advertising and that you're logged in to Looker Studio.
- Click on ‘Get the template’.
- Authenticate your account by clicking on ‘Authorize’.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Overall performance
- What is the total cost of your Microsoft Ads campaigns?
- What is the average CTR for your Microsoft Ads campaigns?
- What is the average CPC for your Microsoft Ads campaigns?
- What is the average cost per result for your Microsoft Ads campaigns?
Campaign breakdown
- What are the top performing campaigns?
- For each campaign, what are the impressions, clicks, CTR, CPC, and cost per result?
- What are the trends in campaign performance over time?
- How are different devices working in terms of clicks, cost and conversions?
Get started with Microsoft Ads tracking template for Looker Studio
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