Klaviyo email report template for Looker Studio
Track, visualize, and optimize your email marketing performance with this Klaviyo Looker Studio template. Understand campaign results, list growth, and user engagement — all in one centralized dashboard.
Data sources:
Campaign performance insights
List & audience analytics
Ready-to-use dashboard
How to use the template
To get started, make sure that you’ve got access to Klaviyo and that you're logged in to Looker Studio.
- Click on ‘Get the template’.
- Authenticate your account by clicking on ‘Authorize’.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Campaign performance
- How are my email campaigns performing over time?
- What’s the open and click-through rate for each campaign?
- Which email campaigns are driving the most revenue?
- How does email campaign performance vary by list or audience segment?
Email list growth & engagement
- How fast is my email list growing?
- What are my active vs. unsubscribed contact trends?
- Which signup sources bring in the most engaged users?
Email deliverability & engagement
- What’s the bounce rate across campaigns?
- How does user engagement differ by campaign type?
- Are any email campaigns triggering spam complaints?
Start measuring your email impact
Connect your Klaviyo account to Looker Studio in just a few clicks. This template gives you everything you need to turn your email data into actionable insights. 14-day free trial. No credit card required.
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