HubSpot content marketing performance template for Looker Studio
Understand how your content performs at every stage of the funnel. This Looker Studio template helps you monitor key content marketing metrics from HubSpot — from blog engagement to lead generation — and make informed marketing decisions.
Data sources:
Full-funnel visibility
Actionable performance insights
Automated content reporting
How to use the template
To get started, make sure that you’ve got access to HubSpot and that you're logged in to Looker Studio.
- Click on ‘Get the template’.
- Authenticate your account by clicking on ‘Authorize’.
- Choose an account. The account and the blue check mark next to ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you’re happy, click on ‘Connect’ in the top-right.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Content engagement
- Which blog posts generate the most traffic?
- What’s the average time spent on content pages?
- How are email open and click-through rates trending?
Lead generation
- How many leads has each content asset generated?
- What’s the conversion rate of blog readers to leads?
- Which CTAs drive the most form submissions?
Funnel performance
- How does content impact each stage of the funnel?
- What’s the lead-to-MQL conversion rate?
- Which content types generate the most SQLs?
Start reporting on your HubSpot content marketing
Use this Looker Studio template to connect your HubSpot data and visualize content marketing performance. Quickly identify what’s working and where to optimize. Try the template for free with a 14-day trial—no credit card required.
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