Facebook Public Data report template for Looker Studio
Better understand how public Facebook pages are performing by using this reporting template for Looker Studio (formerly Google Data Studio). Gain insights into your page's statistics, top posts, and engagement metrics while keeping an eye on your competitors' performance.
Data sources:
Use cases:
Social media
Performance insights at a glance
Easy setup & sharing
Better benchmarking
How to use the template
To get started, make sure that you're logged in to Looker Studio.
- Click ‘Get the template’.
- Authenticate your account by clicking ‘Authorize’.
- Select the 'Facebook Page posts' query type. Click next.
- Under Facebook Page aliases/IDs, type the name of the page you want insights on (for example: Wikipedia). Add several pages by separating them with a comma.
- The blue check mark next to 'allow "Facebook Page aliases/IDs" to be modified in reports' and ‘Use report template for new reports’ must be selected. Other parameters are optional.
- Once you're happy, click ‘Connect’ in the top-right and then ‘Allow’.
- The next page will display all available dimensions and metrics.
- Click 'Create report'. After this, the template will fetch all your data in the report, ready for you to derive insights!
Questions you can answer with this template
Page performance
- How many followers and likes does your page have during a certain period of time?
- How has your page grown over the past month?
- How many people checked in with your page?
Content performance
- What are your best-performing posts during the past 28 days?
- How many reactions, comments, and shares does each of your posts have?
- Which content type gets the most engagement?
- How do different content types perform against one another during a certain period of time?
Competitor benchmarking
- How are your competitor pages performing against yours?
- What are their top 5 post types?
- How does the audience engage with your competitor pages' content?
Get started with the Facebook Public Data report template for Looker Studio
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